Consumers will be able to use Internet apps designed for TV while watching TV. The Widget Channel will be powered by the Yahoo Widget Engine. Developers will be able to use Javascript, XML, HTML and Adobe Flash to write TV apps for the platform extending the power and compatibility of PC application developer programs to TV and related CE devices. In addition to supporting the Yahoo Widget Engine, Yahoo will also provide consumers Yahoo-branded, personalized TV Widgets that are customized based on its category-leading Internet services.