clipped from: www.di-squad.com The blunt and naked reality is that many service professionals are breathtakingly lazy, lousy, ignorant and impotent marketers. They are bottomachingly good at what they do, but nipplepiercingly hopeless at promoting and sell their expertise even if their lives depended on it.
They get so busy doing client work - working IN the business, so that they have no time left working ON the business, that is, not just doing IT, law, etc., but actually running an IT, law, etc. business.