Included by the author is the Simmons New Media Study released in April 2008 comparing the usage of different mobile functions among consumers in the U.S. While 59% of people who have used a cell phone in the past 30 days have text messaged, and 49% have taken photos, less than 2% have shopped by mobile and less than 5% have used mobile GPS.
|
Mobile Phone Activity in the Last 30 Days |
|
|
Phone Activity |
% Users Engaged |
|
Text messaging |
59% |
|
Downloaded ring tones |
17 |
|
Taken photos |
49 |
|
Taken videos |
13 |
|
Downloaded music |
7 |
|
Played video games |
14 |
|
Accessed Internet |
19 |
|
Accessed GPS position |
5 |
|
Streamed video |
3 |
|
E-mailed |
20 |
|
Shopped |
2 |
|
Banked |
6 |
|
Source: Simmons New Media Study, April 2008 | |