Anheuser-Busch, to set itself apart from wine and hard liquor, which have been cutting into beer sales, has partnered with social network MingleNow in a photo-sharing push called "clink" as part of its 18-month-old "Here's to Beer" campaign, which aims to elevate the image of beer, writes AdWeek.

The promotion invites the site's 300,000 users to submit and share photos of themselves "clinking" beer when out and about. A-B snubbed MySpace, which has an enormous audience but a large under-21 segment, and opted for MingleNow, which aims to connect members based on the places they socialize.