By MICHAEL LIEDTKE
Like a gourmet chef who rarely eats out, Google Inc. feeds advertising services to hordes of other businesses while skimping on its own marketing.
The recipe has been extremely fruitful. While the Internet search leader has sold more than $30 billion in advertising since 2001, Google has become a household name without buying expensive ad campaigns on television or radio or in print
This advertising aversion has freed up money for engineers, computing hardware and other resources that fuel Google's search engine
Some marketing experts view Google as the archetype of an Internet-driven age
co-founders Larry Page and Sergey Brin were among the first to break that free-spending mold, deciding that advertising didn't make a lot of sense for a company that started out 1998 with just $100,000 before raising $25 million in venture capital
More than 300,000 advertisers already rely on Google's online marketing platform
text-based ads on the search engine's results pages
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