clipped from: www.emarketer.com Many Internet users in the US are going online to perform common tasks with efficiency, such as researching products rather than driving around from store to store. Female Internet users with children are no exception, according to a study conducted in June and July 2008 for the Marketing to Moms Coalition by Insight to Action.
Not only did online moms head to the Web for product search, they also shopped for their children there—slightly more than they did for themselves.
eMarketer estimates that there will be 35.3 million US mothers online in 2008, equivalent to 18.2% of the total US Internet population. The number will reach 39.6 million in 2012, an increase of 12% from this year.
