Today's topic is when to use affect with an a and when to use effect with an e.

"But why aardvark?" you ask. Because there's an example to help you remember as well. It's, "The arrows affected the aardvark. The effect was eye-popping." It should be easy to remember that affect with an a goes with the a words arrow and aardvark, and that effect with an e goes with the e word eye-popping. If you can visualize the sentences, "The arrows affected the aardvark. The effect was eye-popping," it's pretty easy to see that affect with an a is a verb and effect with an e is a noun.