The key motivator of Social Media and the core spirit of Web 2.0 is a mind switch called Sharism.

Sharism suggests a re-orientation of personal values. We see it in User Generated Content. It is the pledge of Creative Commons. It is in the plans of future-oriented cultural initiatives.

Sharism is also a mental practice that anyone can try, a social-psychological attitude to transform a wide and isolated world into a super-smart Social Brain.

Sharism is encoded in the Human Genome. Although eclipsed by the many pragmatisms of daily life, the theory of Sharism finds basis in neuroscience and its study of the working model of the human brain.

Thus, our brain supports sharing in its very system-nature. This has profound implications for the creative process. Whenever you have an intention to create, you will find it easier to generate more creative ideas if you keep the sharing process firmly in mind.